Supreme Court Says First Amendment Can’t Save ‘Trump Too Small’ Trademark Bid
Yesterday the Supreme Court issued an opinion in Vidal v. Elster, 602 U. S. ____ (2024), a case involving a plaintiff's attempt to register the trademark "Trump too small" (a reference to a key political issue in the 2016 Republican primary—the size of the former President's hands). The mark was rejected by the USPTO under the "names clause" of the Lanham Act, which prohibits registration of marks containing the name of a living person without that person's [...]