Eighth Circuit Vacates The FTC’s Recently Amended Negative Option Rule
On July 8, 2025, the United States Court of Appeals for the Eighth Circuit vacated the entirety of the recently adopted Negative Option Rule (the Rule) by the Federal Trade Commission (FTC).1 See Custom Commc'ns, Inc. v. Federal Trade Commission, ---F.4th----, 2025 WL 1873489 (8th Cir. July 8, 2025).The amended Rule, which was scheduled to become fully effective on July 14, contained onerous new requirements for all businesses using "negative options" (including, most prominently, automatic renewal [...]